Memory Reels

Guest-led reels. A subtle touch of something extra.
A smarter way to extend your social media reach

Your offer is great,
let your guests tell the story.

Guests create the moment. You make it shine.

A memory reel shared from theatre to friends

Why memory reels work

Your selected highlights make their reel shine

Their moments, elevated with imagery they couldn’t capture themselves.

Short video reels outperform images

They capture attention and are prioritised by social platforms.

Guest reels travel where ads don’t

Shared into real networks, expanding reach beyond paid media funnels.

What are memory reels — and what makes them different?

At theatres and live venues, guests can’t always capture great visuals. There may be restrictions on filming, limited sightlines, crowded spaces, or moments they’re simply not allowed to record. The result is often a reel built from fragments, in the bar getting a drink, dinner, standing outside the theatre, the curtain call blocked by 20 arms holding up phones— nothing of the experience as it felt. Just a few photos and clips that don’t do the night justice, and don’t inspire sharing. That means your reach is limited despite people loving what you do.

Memory reels change that.

By giving guests access to your selected highlight imagery, each reel feels more complete. Their own personal moments are elevated by the moments only you can provide — creating something that truly reflects the night. That’s what makes the reel worth sharing.

When guests share these reels, they do so with people like them: friends, family and colleagues. Your venue reaches a naturally relevant audience through authentic content — without paid ads, CPMs or CPCs.

The guest experience is deliberately simple. Guests scan a QR code, add their photos or short clips, and create a reel in minutes. No login. No learning curve. Just a smooth, guest-led experience.

It’s just as simple for you. An easy-to-use admin interface lets you set highlight imagery and control key parameters such as the maximum number of guest uploads. You can be live in minutes.

A clear dashboard shows which locations are performing best and how guests are engaging with the experience — giving you real insight, without added complexity.

What it looks like
Start image example

1. QR code + simple invitation

A QR code invites guests to “Remember your day with an awesome reel.” Place it in high-traffic, slower moments: queues, cafés, bars, waiting areas.

You control the start and end images. This sets context — e.g. “We went to Broadway Dreams” — and can include a final frame like “Tickets available at my-show.com”.

End image example
Screenshot of the memory-reel app timeline

2. Web app opens — no downloads

Guests add their own photos and clips. You add a subtle touch of something extra with highlight images or clips. Guest-led. Brand-enhanced.

Guests can add text and simple effects (like zoom) if they wish — but the focus is low-friction, quick sharing for everyday visitors, not professional influencers.

App timeline showing highlights and guest moments
A friend watching the shared reel in a café

3. Share instantly

The reel is shared straight to social apps — reaching friends and followers who are ready to watch.

Easily shared without being tied to a specific platform — for maximum exposure.

Shared reel being watched by friends